Here are some common terms explained in more detail:
CMYK Cyan, Magenta, Yellow and Key (Black). The four colours used in commercial printing from which all others colours are produced (or at least simulated). It should be noted that far fewer colours can be reproduced on a printing press compared with a computer monitor.
Coated Paper A smooth layer is added to the paper to increase the quality of printing, especially full-colour.
Digital Printing Similar to a high-end colour laser printer, a digital printer can produce very good quality prints quickly on a short run basis (up to around 1000).
Finishing Once printed, documents may be folded, stapled, die-stamped (cut outs) or varnished/laminated. This final process is called finishing.
Litho Printing The most common form of commercial printing, capable of high speed, full colour printing on a wide variety of paper stock. Higher quality and faster than digital printing and cheaper for longer runs, though setup time is longer as the printing plates have to be made up first.
PDF Portable Document Format. Developed by Adobe, this industry standard filetype allows complex document layouts to be created in which all images and fonts are embedded. Therefore, the document can be viewed perfectly on any computer with the free PDF reader software. Increasingly used by commercial printers as their source file with which to print from.
Here are the general steps involved in planning and designing your print document.
Initial Steps
We will setup an initial consultation with you to establish requirements for you document including the style, content and intended audience as well the type of paper stock and finishing required (eg folding, stapling etc). It is also useful at this stage for us to study your existing branding and any literature in order to create a consistent style for the document - if applicable. At this point we can provide a reasonable cost and time quote for the project.
Design
Once we know what the document needs to achieve, we will produce one or two custom designs for your approval. When the basic design and layout has been agreed upon we can discuss the finer points of the content, including whether graphic images will be supplied, bought in or whether a custom photo shoot will be required. We can then get to work and complete the project.
Printing
Once the document is complete, we can either provide you with a high resolution PDF file, or the original artwork from the DTP program if you intend to print the document yourself.
Alternatively, we can arrange printing - either digital or litho printing with a reputable local firm.
If you are interested in setting up that initial consultation, please contact us by using the form on the home page.
Parkside
A established charity that provides support services for children and adults with learning disabilities wanted their leaflets and newsletter redesigned and brought up-to-date.
Tony Fresko Limited
In addition to a new website, this ice cream van company needed an eye-catching leaflet to futher promote their services, particularly to corporate clients. Litho printed on glossy 200gsm paper, the colours and themes tie in with the new website.