SEO and Your Website in Search Engines

Search Engine Optimisation (or SEO) is the process of structuring content on your website to ensures your site is near the top of the search results when users type their searches in Google, Bing or other search engines.

Search engines can be a good source of new visitors to your website. The most vital aspect of ranking well on search engines is to provide original and well written content that contains the 'keywords' or terms that you wish to rank for.

I can advise you on the best way to structure and phrase such content in order to be attractive to both users and search engines.

Search Engine Optimisation

SEO is also concerned with off-site content - typically this is links to your site from others. It is natual that people will want to link to your content if it is relevant and of high quality.

Search engines recognise this 'vote of confidence' and enough of these links will improve your rank in search engines.

You should be aware that SEO is an on-going process.

Get Me to the Top of Google?

If only it were that simple! Sorry to disappoint, but buying a new website will probably bring in no new business for you at the start, and certainly won't immediately position you at the top of Google.

Rising to the top of search engine results depends on two things really. Making sure your site content is relevant and of course contains references to the search phrases that you want to be found for.

Adding unique, quality content on a regular basis is key to being liked by search engines.

You also need to get other people interested in your content so that they will naturally link to it from their site and talk about it on social media. This is a sign to the search engines that your site is relevant and of use to people.

Over time, your rankings will improve as the search engines realise that your site is one of the best choices for people searching for your type of content.

Google Search Engine

It is not an overnight process (people who say otherwise are only after your money!).

In recent years Google has clamped down on people trying to fool the system with shady practices such as keyword stuffing (filling a page with dozens of phrases, often repeated many times) and paying for people to make hundreds of links to your site from unsuitable or low quality sources.

Creating good content regularly is the easiest and best thing that you personally can do to ensure your site has the best chance of success in search engine results.

Or you can employ a specialist SEO expert to handle this for you. The results and speed of improved rankings, will of course depend on your budget - expect to pay a few hundred pounds a month at the lower end.

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